Nuve

Naming, Brand Identity, Packaging, Digital Strategy

The name Nuve came from the word ¨nube¨ (cloud), with a slight change. We substituted the ¨b¨ for a ¨v¨ to represent the ¨verde¨ (green) of nature. Using the name as inspiration, we designed a cloud icon representing the ¨high¨ of its products, adding a subtle marihuana plant to imply that it is a dispensary.  The pastel color palette represents calm and confidence, while we used sunrises and sunsets to represent the variation of their strains.