Hof Kelsten — Identity

In 2013 we designed the identity for Hof Kelsten's opening on Boulevard St Laurent. Since then, the bakery became famous and in 2019 we expanded the brand for new locations.

The logo was adjusted and systemised so that new locations, including online, could be easily accommodated within the brand.

The original idiosyncratic logotype lettering, based on vintage aluminium box signs from bygone Montréal eateries, was converted into a full typeface.

An additional typeface, also with vintage metal type flavour, was added as a workhorse for menus and digital communications.