Echo App MVP Identity

Echo is a podcast marketing app that cleverly links podcasts by the audiences who listen to them. We designed the brand and user experience in collaboration with the UK team.

The logo expands, spreads and eventually fades away like the sound waves of an echo. A black-and-white color palette keeps things simple.

The expanding motif of the logo is continued in titles to simultaneously reinforce the identity and add meaning to the content.

The heart of the technology innovation is a search engine that displays results as an interactive visual graph which groups nodes by audience.