Marketista - Brand identity for a marketing company
Presenting a brand identity project called Marketista an AI-based marketing agency with a positive and open character, but with a touch of severity for a sense of authority and trust
To keep the desired character, a minimalistic style was chosen with a slight amount of colors and small accent elements.
Logo Ideation
The logo contains several figures at once - magic (AI-based component) reflects how the company does its job, growth - what it does, and movement - a consequence of what and how it does.
The abstract hermetic image of the windmill perfectly reflects these ideas - it creates a feeling of movement, and circulation, its parts are located in the direction of growth, and in the center, with the help of negative space, there is a star/spark (reflection of magic).
The logo well balances geometric rigor and soft forms reflecting humanity.
Font choice
The fonts support the brand's aforementioned narrative - open and rounded, yet geometric and squared at the same time.
Color palette
A blue color palette will help give the company a business look & feel, but the shades of blue themselves are quite bright and soft, which again evokes friendliness.
Branding materials: business card & merch
In branding materials, various circles are used in a small amount as an addition to the composition, as well as a pattern for merchandise.
This will help to tie the brand together and give it its own special identity.
Keep in mind that a brand identity reveals its full potential in the combination of its elements.
A logo alone will not fulfill the function that the brand is counting on.