Beach Couture Logo & Colour Palette

This concept was for a design competition for a new Australian lifestyle brand 'Beach Couture'. It proved challenging building an identity for a company who hadn't revealed what kind of products they would be selling, but it's now my understanding that they'll be venturing into cushions and throws blankets, among other home décor products.

See the full project here:
http://on.be.net/1Mzoybu