Back to School Integrated Campaign

It's Time to Dream Again

After an uncertain and traumatic year, Pikes Peak Community College launched a back to school campaign for the Fall 2021 semester announcing in-person classes were back.

Suddenly, it's time to dream again and to plan a future. Finishing school, starting a new career all seemed possible in a post-pandemic world. Job openings are at an all-time high, and PPCC is there to help you get the career you dream about.

The Comeback Kid

When Fall 2021 enrollment opened in Spring 2021, numbers were down over 30%. Once the campaign began saturating inboxes, mailboxes, and billboards, the numbers began to climb. Final numbers put enrollment only down less than 5%.

Role

+ Strategy & Concept Development

+ Design & Layout

+ Cross-platform integration