Surly Brewing Co. - 2022 Oktoberfest

Imagery created to promote Surly's 2022 Oktoberfest release, including full color posters (pictured), isolated full color mascot image for liquor store die cut displays and elements in full color and single color for various merchandise pieces. The beer's annual release coincides with college football season starting, complete with an awesome variety of team mascots. That inspired me to create a snarky, beer swilling, accordion slinging mascot for the brewery. The common loon is Minnesota's official state bird and lent itself well as a nod to the brewery's home.