UX Case Study for Floral Catalog Concept

Florall is an app for a floral catalog that uses a quiz feature that narrows down the best picks for users to choose from based on answers.

Further filtering based on price and other factors is also incorporated.

Challenge: When shopping for flowers, users either have a clear idea of what they’d like, or they are overwhelmed by the options given and not sure which to choose.

Solution: Florall was created to streamline the process of choosing and ordering flowers in an online catalog.