Prune Belly Syndrome Network - Hypothetical Rebrand

The Prune Belly Syndrome Network (PBSN) is a volunteer organization serving people who have prune belly syndrome (also known as Eagle-Barrett syndrome) and their families and friends. We advocate for a greater awareness of PBS among the general public and the healthcare community.

This one was very close to my heart, since I was born with this rare condition. Smaller networks like this one often don't get the intentionality or attention they deserve when it comes to branding and design. So, I thought I'd give it some design love.

The most obvious symptom of PBS is a distended abdomen due to the lack of abdominal muscles. With that in mind, I customized a typeface with a lot of rounded areas and no hard corners.

Enjoy!