TEDxIkenegbu - The Paradox. Global event branded by Ekeh Jasper

I led a team of 7-10highly talented creatives on brand advertising campaigns that reflected the identity of TEDxIkenegbu - The Pardox globally, across different products and local markets. We honed our creative skills. We used maximum user-driven design thinking process and attention to the smallest details from the project's inception phase, where the event theme "The Paradox" was developed, to the planning phase, to the execution phase, to the monitoring and control phase, down to the designing of digital apparels and collaterals, traditional installations, and developing content strategies that converted leads to prospects. Our design team ensured brand coherence and consistency across all creative output due to our close collaboration internal team spirit.

I proposed cross-functional creative conversations to other teams, emphasizing the importance of consistent creative quality across all media platforms. Proactively, my team and I were able to identify emerging trends and contribute to robust internal creative ideation Ideation of Brand-led campaigns, ensuring brand relevance, positioning, and effective marketing across multiple platforms. In an effort to boost sales, spark interest in the event, and maintain visual perfection, I directed the documentation patterns while pitching innovative concepts in coordination with other creative firms and partners. From 200 registered guests to over 600+ registered attendees in no less than 45 days, we were able to improve sales. That is how effective branding and content marketing work.I led a team of 7-10highly talented creatives on brand advertising campaigns that reflected the identity of TEDxIkenegbu - The Pardox globally, across different products and local markets. We honed our creative skills.

We used maximum user-driven design thinking process and attention to the smallest details from the project's inception phase, where the event theme "The Paradox" was developed, to the planning phase, to the execution phase, to the monitoring and control phase, down to the designing of digital apparels and collaterals, traditional installations, and developing content strategies that converted leads to prospects.

Our design team ensured brand coherence and consistency across all creative output due to our close collaboration internal team spirit. I proposed cross-functional creative conversations to other teams, emphasizing the importance of consistent creative quality across all media platforms. Proactively, my team and I were able to identify emerging trends and contribute to robust internal creative ideation Ideation of Brand-led campaigns, ensuring brand relevance, positioning, and effective marketing across multiple platforms.

In an effort to boost sales, spark interest in the event, and maintain visual perfection, I directed the documentation patterns while pitching innovative concepts in coordination with other creative firms and partners. From 200 registered guests to over 600+ registered attendees in no less than 45 days, we were able to improve sales. That is how effective branding and content marketing work.

Skills: Communication Design · Event Photography · Brand Management · Positioning (Marketing) · Design · Team Leadership · Content Marketing