Illustrations for Datto

Datto is one of the leading global providers of cybersecurity and cloud-based software solutions offering businesses worry-free disaster recovery, file backup/recovery options and protection from threats like ransomware. “Disaster recovery made so easy a kid could do it.” This was the phrase that initiated a company-wide campaign illustrating just how easy it is to back up your device and be protected in minutes. When illustrating this library for Datto.com, I was asked to embrace this phrase and lean into youthful imagery with a juvenile, primary color palette to make light of an otherwise serious situation.

Charlie Coombs
Elevating brand design through symbolism & storytelling.

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