Look Book - Logo and Shopping bag packaging design....
For the packaging designs we kept black as the primary background for most elements. We took advantage of the different logo lockups we had designed especially for the apparel labels. And we focused on impressive elegant print treatments expressing more with less. Printing techniques like UV and foil emboss evoked the effortless luxury and elegance of Look Book. The goal is to make the unboxing experience as pleasing as wearing the luxury clothes themselves….