Client needs

A good e-commerce website should represent brand values and beliefs, energize users with its ideas, and convey a clear message. The main goal was to create a website with the best usability practices in e-commerce and a minimalist but striking design.

Approach

We conducted a competitor benchmarking analysis to find out which approach is more popular with users of the target audience.

A fresh look and bright design solutions for those who appreciate jewelry.

One of the key ideas of the concept are bright colors combined with minimalistic photographs of jewelry.

Challenge

The main challenge was to design a jewelry website that would stand out from the competitors and combine modern trends with usability best practices.

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