Salsita is a brand new Tech contracting company that needed assistance branding, developing its UX, and creating the website. We started with a basic site and developed the first five personas.

User Persona (created 5)

User Journey - Miro

Once personas were created we took them along a User Journey to discover common pain points, goals, and actions these individuals would encounter every day. We wanted to know how Salsita could add value to these users.

Building the Site

Now that we have a solid understanding of how Salsita can enhance the user's experience and relieve common pain points, we can start to polish the website. We started by adding the Logo, creating a brand color palette, typography, and website copy.

We created an about page so users could connect with the company.

A contact form allows users to tell Salsita their specific issues from the beginning to tailor the consultation video chat and ensure no time is wasted for the user.

A consistent brand theme is the use of a dog, modeled after the creator of Salsita's pet named Salsa.

The website has gone through multiple iterations based on usability studies and feedback from testers.