What’s the Difference Between SEO and SEM

If you try to grab the maximum target audience for your brand, search optimization is a must. But before going for search optimization, you should know the difference between SEO and SEM. Both these strategies may sound the same to many, but their approaches are different. If you don’t know the difference and use both the terms interchangeably, you can’t prepare a clear and effective strategy to improve your brand’s visibility. ET Digital Marketing provide affordable SEO services.