Logo & Visual Identity for Hammock Magazine

Visual identity for digital magazine about modern culture and lifestyle.

Concept Name: The Senses

Positivity can be found anywhere - and Hammock Magazine is there to help you do it. The brand’s naming concept is chosen to express a random association of a positive emotion, which is to chill in a hammock. So we’ve built visual identity concept around the same direction.In a world full of negative and boring information, Hammock Magazine has an important role, which includes sharing interesting, relevant, positive and educational content to people. That’s exactly why we decided to build the brand identity purely on visual associations that evoke positive emotions and moods.

Graphic Design and Art Direction by: Meko Tchikadze & Masho Nartkoshvili

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