Ani Tamin
All of us are reminded of certain things by seeing a photo, or video, or listening to a piece of music. A song that takes us back to our childhood, a picture that reminds us of school days, and...an essential principle in logo design is to remind the audience of what they should do. For example, look at the photo above; What do you remember when you see a wrench, pipe, and gear?Well done, construction facilities.We tell the story of each business in the logo of that collection. So that the audience thinks about what you want at first glance :)
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