Loyalty Model for a Crypto platform

The purpose of a loyalty model is to reward purchasing behavior. It’s a marketing technique that encourages customers to continue purchasing goods or services. It also establishes a relationship, by enticing customers to stay loyal to a brand. A standalone loyalty model would fail to keep the user engaged, it needs to be integrated into the brand’s ecosystem. This will give users an edge to be able to perform the necessary task they were required to achieve by the brand.