Project Overview

Brand and Share is a mobile application that allows creatives and small business sellers to post their unique products and build closer consumer relationships. This application is designed to give users a quick way to market products and promote them directly to consumers.

Role

This is my capstone project for Dribbble’s Product Design Course. I decided to research the challenges small business owners face when trying to sell and market their products using online marketplaces.

Design Process

Problems

To discover current problems that sellers face online, I read app reviews, current trends, and I interviewed the appropriate candidates. and After interviewing three participants, I chose three main pain points and their complaints. The questions I asked included:

• Have you ever sold a product online?

• What is the biggest challenge you face when trying to set up an online store?

• How do you connect with your customers?

• How do you market your product(s) online?

• What is the biggest challenge you face when marketing your product(s)?

Based on responses, I highlighted the main problems users face when selling their products online:

Solutions

• The first challenge that I addressed was brand visibility. The sellers wanted their brand to be easily noticeable and discoverable to consumers. To solve this problem, I thought it would be a good idea to include templates that display their store’s logo and products in a clean, organized fashion. When owners and customers browse the shops, they can instantly discover the items. Additionally, they can search quickly and filter by preferences. Sellers can quickly upload photos and videos to the template. From the upload page, they can add a description, price, tags, and availability for the products.

• The next step was creating a way for sellers to connect with customers to market their products consistently. Through a messaging system, they can send manual or automated images and videos of products and promotions or answer questions.

• Finally, sellers expressed the importance of analyzing their performance and marketing product features to consumers. I included a feature for sellers to schedule meetings with customers to discuss products. They can also track sales and filter reports by date.