Lala Berlin - Lala Forever

We landed on a fun, carefree campaign direction, combining a light-hearted digital aesthetic with bright and cheery DIY-inspired visuals. This translated to colourful, playful ads, a refined logo, and a bold, aspirational tagline: Love. Wear. Share. Together, these elements captured the upbeat, positive spirit of the brand and its mission: to create a community-based circular fashion economy.