Blockkoin Custom Logotype

Playing with the literal aspects of the name 'block' and 'koin' we decided to create a custom logotype using perfect circles to represent coins and blocks to create the remainder of the letters keeping the weight consistent throughout each letter.

For ease of pronunciation we removed the ascender from the second 'k' and nested it into the first 'k'. Once this base was established we further customised the terminals of the type with a curved edge giving a friendly, approachable feel to the brand without the childlike nature of rounded type styles.

See the full case study.