Biomeology - Prenatal Vitamins and Probiotics

We were approached by the founder, Yasmine Moussa, to redesign the basic identity and packaging for Biomeology.

Since we loved their initial science-inspired logomark we decided to keep it and add a sophisticated brand typography system, along with a feminine, warm color palette.

For the packaging system, we used soft coral signature color for mama products and warm beige for baby products. Different patterns were designed to make distinctions between various subcategories, like the organic, fluid thin lines for capsules and the abstract, delicate dot pattern for powders. The gold foil logo system on the packaging is beautifully combined with the signature coral pink and the elegant packaging patterns, making the whole identity and packaging system one of a kind for the natal supplement market.

Fluff Media did a wonderful job with their product photos, which are based on floral scenes to represent the delicacy and nurturing behind motherhood and mamas caring for themselves and their babies.