Empire Coffee Identity
Empire Coffee
Client: Empire Coffee
Year: 2020
Country: Qatar
Empire Coffee is a cafe and roaster that offers specialty coffee and has been serving the Qatari market for four years.
We were asked to redefine the brand’s image and elevate the brand value.
The journey began by choosing a suitable name that reflects the identity that we want to deliver to their customers, and the search for the roots and beginnings of coffee was the basis of our desire. We were influenced by the “Ottoman Empire” and its relationship with coffee, which inspired us to simplify the name of “Empire.”
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