Parent Lab / Brand Playbook

Parent Lab is the leading source for evidence-based parenting education. They work with the best in child development and psychology and their app helps thousands of parents (it’s helped me a bunch as a father). My team and I at FEED/DEPT® helped Parent Lab with their rebrand and new app design.

We started with a comprehensive brand and app audit to learn about their brand/product and identify the areas where we can improve the overall brand experience. After the Parent Lab brand audit, we audited their competitors and strategized on how to best position the new Parent Lab brand to stand out as the best choice for parents.

We created brand guidelines (Parent Lab Brand Playbook) for them, crafted a large set of brand illustrations, and finally helped them with the UX and UI of their new app by engaging on many UX and design sprints in collaboration with their in-house designers and engineers.

See more here: https://www.ephraimjoseph.com/work/parent-lab-case-study