New Feature for Twitter (Edit Feature)

The users are tech-savvy people between the ages of 16–49. User satisfaction is centred around the content they create and publish, and its distribution to engage their followers. The content published should attract new followers, encourage new leads, boost conversions and grow brand recognition. I conducted a secondary research and discovered that Twitter, since the beginning, never offered the chance to edit tweets; you can either leave them or delete them (and rewrite them, if you want). Twitter users seem unable to come to terms with this, even after almost 15 years since Twitter launched.Market AnalysisI did a market analysis by reviewing past statements and statistics surrounding the app. I discovered that the company is biased toward adding this feature due to the fear of conversation compromise.

LINK to the CASE STUDY