Abstract emotional metaphors

Last year we teamed up with Datalands to stretch the limits of how we visually communicate traditional metaphors and concepts. We explored concepts ranging from inclusion to courage, with the goal to create a more universal and emotional set of symbols for people to express gratitude to one another. To further explore the dimensionality of these concepts, we teamed up with Danil Tabacari to bring the 2D illustrations to life with complimentary environments 💥.

Below you'll find each image with its corresponding intended metaphor... of course, we also know that interpretation can be subjective so what do these abstract illustrations suggest for you? All thoughts are welcome 🫶, we’re excited to hear what you think.