The Upton Apartment Website

The Upton is a residential property in Rockville, MD, that I helped come up with the branding and designed a direction to be presented for the website. To play off the tagline, Heart of the Town, I created a grid to reflect the branding elements that I help come up with that alludes to a city grid or map. The grid could serve as a way to showcase all that the location has to offer due to it's convenience. Having hovering, interactive elements keeps the user visually interested while gathering information about the area.