The Spot > House Brands

Review of one of the biggest branding projects I was ever involved in, visual identity design for the sports hub The Spot and its 9 specialized house brands.

Playe > brand that will mark indoor facilities mainly for team sports such as basketball, soccer, hockey

Trein > brand for training facilities, like fitness, crossfit, body building and specialized trainings of different kinds, together with the mascot Trein Wolf

Geare > brand for different sporting equipment

The Republic > streetwear brand

Waffulz > brand for different sorts of food served within a waffle (including pizza)

The Teae > special bubble tea brand

Minte > healthy ice cream brand

Wing Nite > brand for their chicken wing restaurant

Conze > brand for different food served in cones