Tony&Guy interactive seashell

New Toni&Guy Sea Salt Spray creates beach curls in your hair.
Literally it is bringing ocean closer to you. But how can we bring the experience of the ocean within a mobile display?
We’ve created a digital seashell which works as a real one.
Bring it to your ear and hear sounds of the ocean!
After removing the phone from your ear the sound stops and the seashell changes to a product page with a link to buy the spray online. Everything is done with phone’s built-in technologies: accelerometer and gyroscope that determine phone’s position.
As a result – high user engagement level (ITR%), increased traffic to product web-site and increase in online sales as well.

See the full case study here: https://vimeo.com/118515639

Press mentions:
http://www.trendhunter.com/trends/sea-salt-hair-spray