The Hive - Set 1

I was tasked to come up with an internal logo which helped to represent a new business arm which supports start-ups to innovate and grow. They get to use office space at a reduced cost as their business grows while taking advantage of the facilities available to them at the centre.

The distinct shape of the hexagon helps to represent the many corners/individuals of a business working towards its objectives. The curved edges help soften the shape and also indicate that business responsibility is shared and not funnelled to specific individuals. The multiple instances of the the hexagon shape represent the various stages of business growth and forward movement to success.