Puma Suede

I was commissioned by Puma to create a cardboard cutout window installation to showcase the Puma Suede and its relevance to early Hip Hop culture in New York city.

Playing with the iconic visual language of New York, I created a Hip Hop Hotdog character painting a Puma Suede shoe surrounded by other elements related to the city and the culture.

The work continued in-store with shelf displays featuring scaled down hotdogs and boomboxes interacting with the product.