I❤️NY Reimagining

The original I❤️NY logo designed by Milton Glaser is an influential, iconic masterpiece. When I moved to Brooklyn a few months ago, I found it an interesting exercise to update the mark with a more geometric, cleaner, and (subjectively) more modern aesthetic. I know you can't beat the original and that the organic nature of the shapes is part of its charm—this wasn't meant as disrespect to Milton, just a fun exploration some might find interesting.