3-Day Weekend – Can Design / Logo evolution

Everything is better in 3's

Fun. Fascinating. Fresh.

The ask: Create a unique look for this lime and hibiscus summertime ale and evolve our logo to feel more 2022.

The delivery: A fun illustration that'll get people talking. A lime with three sets of eyes all conveying the stages you go through with this ale. A hibiscus sun shining down. An evolved mark and typography that conveys the port of the world message with a compass / hop / wheel.

Peter Giuffria PGCREATES
Crafting Brands. Connecting People.
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