Heating Up Auckland

When New Zealand Heat Pumps‘ business owner, Rory Dixon, relocated his heat pump business to Auckland, he needed a website and a plan of action. Breaking into an unknown market and growing his company’s reputation was proving more of a challenge than anticipated. Unsure how to go about marketing his business in a new market, Rory contacted the Hart Design team. Starting with an SEO, mobile and user friendly website, Rory signed up for Hart Design‘s online action plan, including email marketing, updates to content through blogs and a print campaign. The efforts paid off; featuring on page 1 of Google search rankings, his website enquiries began trickling in. Through a series of print campaigns and email marketing campaigns, the phone enquiries increased. With all this business pouring in at a rate of 1-3 new enquiries each day, Rory had to hire more staff to keep up with the work.