Goals and motivation behind the project

The client was looking for compact branding for a children’s early learning center. Instead of having a structured program focused only on academics, they focused on children’s holistic learning experience that encourages comprehensive development based on modern research.

Resources I had to work with

The client provided detailed information about their business and a rough idea of what goes into the website, including the key business concepts that describe their uniqueness. I extracted the essential words from the key concepts and used them as design keywords for the logo and overall design theme for the website and package.

Logo Design

As a logo and branding designer, I shared hand-drew diagrams at the early stage of my brainstorming to confirm how I understood the client’s key concepts and ensure the client and I were on the same page.

I came up with five logo design concepts.

The client felt all presented logos were unique, clean and modern. They narrowed it down to three choices: A, B and C, with some minor adjustments and color experiment requests.

Final Logo

"Bouncy Seed" (presented as design A)

The bouncy seed/bean shape represents a potential to glow, full of energy and organic feel. The text at the bottom symbolizes that children can freely explore with teachers’ support.

Other Logo Designs Presented

"Heart Monogram" (presented as design B)

The simple line art Monogram combined with “B” and heart shape represents love, happiness and an airy feel.

"Curious Bunny" (presented as design C)

The bunny combined with the letter “Bliss” represents lively, playful, curious children.

"Creative Bubbles" (presented as design D)

The graphic represents children’s curiosity and creativity springing up and infinite possibilities.

"Happy Kid" (presented as design E)

The smile represents happy children with lots of curiosity and potential. The bouncy “Bliss” letter symbolizes fun and spontaneous atmosphere.

Concept diagram shared with client

Some of the early stage sketches

Web Design

I created two designs that reflect the brand image the client was aiming for; organic, happy and modern. Visitors can easily understand the centre’s value. Easy to navigate through. Open for future expansion for additional functions such as online payment.

Although I was able to complete the logo design and the presentation phase of web design, finding a physical location, hiring teachers and staff members, and getting building permission became very difficult for the client, a large part due to covid. The business was planned to be opened in late 2021 but was postponed indefinitely.

Style tile

Web Designs Presented

Web Design B

Web Design B