Brand Exploration
This is an initial brand concept for a company whose main focus is in the small business market. For the brand tone I wanted to present something that was energetic and to help do this, I utilized a color palette that is not typically seen in this market as to help set this brand apart. I paired business focused imagery with bold typography to also help give a distinct brand voice.
bold
brand book
brand concept
branding
color palette
energetic
graphic design
guidelines
logo
primary mark
purple
retro
small business
typography
yellow
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Posted on
Aug 12, 2022
More by Julia Tillery View profile
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