3 week project: prototyped with Figma, usability testing with Maze.

Outcome

A modern design solution to serve the communication needs of the incarcerated and their loved ones.

Problem

Providers of telecommunications services to prisons have secured contracts worth $1.6b but have not yet developed seamless design solutions that enhance the communication experience for incarcerated individuals and their loved ones.

Role

• UX Research

• Content Strategy

• Information Architecture

• Visual Design

Approach

Reimagining communication for the incarcerated by collaborating with their friends and family to deliver a solution with true user value.

Discover

Discovery is all about conducting user research to gather data and generate insights to inform design decisions.

Through research, I wanted to:

• Identify user needs and mobile application expectations

• Understand user traits, demographics, characteristics, and underlying motivations

• Identify prison telecommunications service pain points and opportunities for improvement

Methods:

• Competitive Analysis

• User Survey

• User Interviews

• Personas

• User Stories

Define

I focused on reeling in my ideas based on the research that I had previously conducted to brainstorm and identify key problems to solve that would eventually be implemented in my sketching and wireframing. 

Methods:

• User Stories

• Sketches

• User Flows

• Sitemap

• Wireframes

Develop

IMO developing is the most exciting phase because I was able to open my mind to the infinite possibilities regarding branding, iterative prototyping, and user testing and breathe life into my design.

Methods:

• Branding

• High-Fidelity Prototype

• User Testing

View the prototype here

Learnings

• A walk-through tutorial or hover labels (feedback) for each button may be beneficial. 

• Technical difficulties when conducting unmoderated usability testing can happen. When in doubt, continue testing! 

• Conduct another sprint to iterate and continue moderated usability testing.

• Be wary of scope creep! Hone in on one or two features and test thoroughly before adding more features.

Have an idea? Let's collab!

Feel free to reach out and contact me @therealelvia to tell me about your project. If you like what I do, give me a follow 👉 Dribbble.