Feature-rich content strategy for innovative AR startup

The brand ‘Spec’ is a London-based technology startup, which provides 360° photography and augmented reality assets with accurate property measurements to estate agents.

The brief was to create unique, design-led content that aims to engage users and create an interactive relationship between the consumers, the agents and the company. Running the brand’s Instagram, Facebook and Twitter on a daily basis, I was able to generate organic and paid content in a tone that represented the savvy voice of Spec which translated appropriately across the variety of platforms.