Customer Loyalty App for Nebulous Theaters

🎞️ Background

Nebulous Theaters is a small chain of movie theaters in Colorado that specialize in critically acclaimed films & cult classics. The theater offers a a curated selection of new releases in addition to historically popular movies. The movie theater serves simple bar-style eats along with craft beverages.

🎟️ Problem

Nebulous Theaters was seeing stagnant financial growth & their customer retention numbers were not where they would have liked them to be. The previous ticket purchasing flow (online through a 3rd party) was also causing strain on employees, who often needed to help customers though the process or to take orders via the phone.

📈 Goals

In order to grow their business & take strain of of employees, Nebulous Theaters wanted a mobile app centered around customer loyalty that rewarded loyal moviegoers, incentivized moviegoers to return to the theater, & allowed customers to easily book (& redeem) movie tickets.

🤝 Impact

By providing users with an easy way to book seats, save on movies, & invite friends to showtimes, this app creates a powerful sales funnel for Nebulous Theaters. Not only does this increase revenue on ticket sales, but it nurtures a symbiotic relationship with users.