Angélica Sbeghen

The development of the brand and visual identity for the holistic architect Angélica Sbeghen was a very challenging project. One of the main objectives of the project was to bring an oriental presence to the brand, respecting the visual subtlety proposed in the initial idea.

The symbol has elements that refer to the Trigram of Ba Gua referring to success, in addition to containing visual symbols such as the Yin-Yang inserted in a minimalist context representing the ceiling of a home.

For a logo with many details, a sober and serene color palette was chosen, differentiating it from its competitors. The sand tone recalls calm and peace, without losing sophistication. To balance the earthy tones, a calm green.