Electursys
App Anarchy was envisioned as a unique marketplace, which connects users that love & want great apps with developers that seek great audience for their ideas & skills. Innovify helped with a meticulous cycle of steps comprising design thinking, discovery workshop, scrum sprints and compliant implementation of business model keeping in mind challenges such as GDPR mandate & more for iBeacon technology.
Challenges:
Project’s initial idea was evolving rapidly, as could be seen with changing goal posts, and therefore the primary challenge was to find clarity with the platform’s vision. A spate of quick changes disrupted the planned timeline and introduced several new features, and accommodating them added to complexity.
Another challenge came from the use of iBeacon technology, which enables proximity-based promotions by allowing marketers to send personalized push notifications/ messages based on user’s location. However, advent of GDPR brought this marketing technology under a strong purview of personal data regulation.
Solution
Understanding the thought behind App Anarchy
"There’s an app for that" sounds very familiar with the way mobile apps have emerged to influence how people do their work, find convenience, shop, explore choices and transact for a myriad of activities. Digital economy has gradually evolved into “app economy”. Driven by an increasingly mobile-first consumer base, today’s app economy is poised to grow into a multi-billion dollar industry over the next few years. But founders of App Anarchy saw it differently. Great apps or great ideas on apps need not be just money-spinners, for there is plenty of room for other considerations too, such as building great platforms that connect two distinct user groups.
The idea of App Anarchy came from a similar thought. It was first created as a magazine which celebrates and talks about brilliant, new apps for app fans, whilst also providing a platform for talented developers to be seen by a new and engaged audience. The apps are not picked randomly, instead they are hand-picked by expert evangelists and editors, providing readers with informed reviews and app information. This is a concerted effort to support apps from unknown developers, who would otherwise struggle for visibility in a crowded competitive environment.
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