B2B eCommerce for the construction industry

Hi everyone!

We would like to present to you our latest concept for B2B e-commerce. In this case, it is a shop for the construction industry.

What did we consider necessary on a home page for this type of platform? Take a look below!



Top categories:


They help organize your inventory and make it easy for shoppers to find what they need. In addition, top categories can also help attract new customers. When users see a category they're interested in; they'll be more likely to explore the website extensively.



Last viewed products:


This encourages customers to buy the products they have looked at and potentially found interesting. Sometimes what they need to finalize the transaction is a reminder of their previous activity.



Advice and blog posts:


Posting valuable, in-depth articles on a blog can build the platform’s reputation and gain the authority the brand needs in the industry. If the brand consistently writes top-quality content, users will become loyal. Additionally, if the website is updated often with high-quality content, search engines will love this website for it.



Social proof:


The most crucial benefit of an embedded Instagram feed on a website is the additional credibility and social proof a brand can gather and display from customers. Well-chosen images and content on the brand’s Instagram feed are like a digital mood board to users. It gives them a feel of what the brand is all about in seconds.

We will share the next proposals from the B2B series in a few days! 



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