WATA- Branding
WATA- is a fictional pharmaceutical company specializing on manufacturing lifesaving drugs and antibiotics. They promote and endorse advanced research in medicine and bioethics. Strong moral and social responsibility is one of the core values of the company and it often uses creative and bold campaigns for different non-profit projects.
The use of a droplet of water as the main element comes from the representation of water as a lifesaving element. The custom logotype and the name both features a “dash” that represents an unfinished R that reminds the limited life span in human and how valuable the company’s mission is