Zebra app IP Zack｜斑马App｜课程封面/封底页IP形象渗透设计

斑马App一直以来贯彻简约、清爽的设计风格，页面中没有植入相关品牌IP，自去年9月份以来进行产品App5.0的改版，主要从组件规范化和复用化、品牌渗透感两个方面入手，致力于增强用户在视觉上的优秀体验。

其中对于品牌渗透感的体现，主要是将斑马英语学科的【IP形象Zack】植入课程封面页和封底页，以动画的方式增强用户对IP和斑马品牌的认知，提高产品对用户思想的渗透力，提升品牌感的覆盖率。

上面是英语speaking time、video time和quiz time的封底页。

备注：课程封面页和封底页主要用于用户进入每个科目的每个章节前后出现，以图形化的方式对每个章节进行抽象，提前给予用户对章节内容的认知。

English：

Zebra App has always adhered to the simple and refreshing design style, and no relevant brand IP has been implanted in the page. Since last September, the product App5.0 has been revised, mainly from two aspects of component standardization and reuse, and brand penetration, to enhance users' excellent visual experience.

For the embodiment of brand penetration, Zebra English subject [IP image Zack] is implanted into the cover page and back page of the course, so as to enhance users' cognition of IP and Zebra brand in the way of animation, improve the penetration of products into users' thoughts, and improve the coverage of brand sense.

Above are the back pages of Speaking Time, Video Time and Quiz Time in English.

Note: The cover page and back page of the course are mainly used to appear before and after the user enters each chapter of each subject, and each chapter is abstracted in a graphical way to give the user the cognition of the chapter content in advance.