Wagglechops Dog Treats

Locally produced dog treat companies are a surging business. My client wanted a brand name and logo design that captured her company but hadn’t been heard before. With business expansion and packaging designs in the brief, I wanted this small independent business to stand head to head with the bigger brands and look the mutts nuts.

We call our pets ludicrous ‘pet’ names, and my devil-may-care Labrador, Rosie, is no exception. Wagglechops is a firm favourite for her in our household. What better way to make sure a brand is unique than by inventing a word.