Vluks Media
Vluks3D is a technology company dedicated to 3D Immersive Marketing, which has technical and creative professionals dedicated to transforming the spaces and services of physical companies, adding aesthetic and functional value to them, thus expanding the reach and interaction of the brand with users.
Our commitment is in the public interest. Our proposal is to erase the borders between physical spaces. We virtualize brands and companies from a dynamic and practical perspective and turn them into immersive virtual experiences.
What is culture?
Almost two years after closing its doors to the public, we reverted the work carried out in Tabacalera on February 16, 2020 and presented it in this masterpiece produced jointly with ALV.
Vluks and Tabacalera joined forces to immortalize the corridors of the largest social center in Europe. Now the cultural icon of the Lavapiés neighborhood and of Madrid opens its doors digitally so that you can visit it whenever you want, from any device and wherever you are.
The model allows the visitor to walk through the different areas of the center and experience every detail of its facilities in 360º.
The re version contains a quick access menu to the 23 groups, the documentaries about the center, and the more than 100 artists whose works decorate the former factory. Each mural work contains information points and redirection to the author's multimedia content.
The virtualization work of La Tabacalera was carried out by the non-profit Vluks team with the sole purpose of culturally disseminating both the artists who decorate the walls of the center, as well as the groups and their activities.
As it is an icon in underground culture and because of its notable influence on the cultural life of Madrid, we take the project as a small contribution by Vluks to Spanish culture to the Lavapiés neighborhood and to culture in general.
Promo video
https://www.youtube.com/watch?v=YeJhY4fNfr8&t=4s
Project
Meninas Madrid Gallery
During the pandemic, we started a project to virtualize museums and art exhibitions in Madrid with the intention of sharing them with all the people who could not come, and in one of those projects we had to make our own Menina in reference to the Meninas Madrid Gallery.
When I was formally offered to paint on the plaster cast, I was sure of two things, the first was that the message had to be clear: "Technology is taking a leading role and transforming our social and work life." The second was the artist who was going to represent her.
As if it were a work of science fiction from the 30s, the genius Guillermo J. Bueno represented the protagonist of the painting "Las Meninas" "La infanta doña Margarita de Austria", referring to another work by Velázquez with the same protagonist ( was considered his last work for a long time, but was later attributed to his son-in-law).
From our Startup Vluks Media we have the joy of formally presenting our Margarita, and our virtual tour of Madrid with the 38 Meninas on stage, available on our website and on the Meninas Madrid Gallery website.
Promo video