Case Study

Farm Before Pharm

Vivo is a juicery and restaurant which offers healthy preparations using ingredients that were very carefully planted and harvested, from seed to crop to then be transported to the city. According to its owners, the food's origin is the key to health, and that is why they decided to grow their ingredients on their farm in order to guarantee their traceability and thus be able to strengthen the restaurant's value proposition.

Brand Vision was invited to design and development Vivo's brand. While designing their logo, we saw a great opportunity to recreate plants growing from the soil, which allowed us to communicate the brand's essence in a very effective way. Vivo promotes the origin but also goes beyond in terms of aesthetics, with blocks of warm and energetic colours. This idea also transpires in the dishes, decorated with edible flowers.

We managed, through design, to transport an idea from the farm to the table, preserving the countryside while taking it to the city, where an audience can easily process it.

As a brand, Vivo stands out for the simplicity of its message, and for its great effort in selecting ingredients.