Sportswear brand development guide
Deconstructed is a sportswear brand, located in Wales, United Kingdom. It’s long history of innovation in outdoor cloth and equipment makes brand worldwide recognizable and reach to new audience with technological and fashion approach in design.
To accomplish brand’s ideology were created visual identity with elements of brand development guide. Initial idea was to create strict work with modern and dynamic imagery so it could represent the idea of being on the edge of possibilities both human and materials.
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