Feminiora Brand Identity Design

Hey guys! Welcome back to another brand identity design inspiration. Today I've come up with this idea for a women's clothing and fashion brand. Feminiora is a brand which sells clothing and provides fashion services for women. They wanted to symbolize their profession in the logo, same it should look minimal and modern too. They wanted to provide psychological messages like happiness, minimalism and enthusiasm to their audience via this brand identity.

• The icon minimally represents women. This symbolizes the profession of the brand. And it's iconic too for its minimal round shapes.

• The typography is made totally focussing on minimalism and modernism. That's why here I used a sans-serif font with modifying a bit. This makes the whole thing much more feminine and professional.

• The colour palette is chosen based on their psychological messages. Where yellow symbolizes happiness and orange is enthusiasm and the cream colour symbolizes minimalism.

That's all today, guys! Press L if you liked this shot. And follow me for more minimal and modern design inspiration! :)

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