WeChat, Branding

WeChat is a chatting application where strangers can chat randomly.

My thought when creating this logo was that, I wanted the text to to be the main center of attention instead of the the logo mark. I decided to experiment with the type and make the we cut into the chat and have negative space separating them. For the icon I wanted it to just be a standard chatting icon but less blocky and more on the circle side and have it look like the we word is having a conversation with the chat. I think this logo came out to be pretty successful.